Founded in 2003, this 20-year-old business was established in order to fill a gap in the beauty industry by providing affordable, brightly colored nail polish. The original business was built around traditional retail distribution, but has gradually transitioned predominantly to e-commerce sales. Online direct to consumer sales are transacted through the business website, amazon.com, Walmart.com and zulily.com. In addition, the Owner has continued to provide limited retail distribution, while also offering opportunities for wholesale and private label distribution.
The Seller is based in West Michigan and leases a small amount of warehouse space on a month-to-month basis, but this business can be relocated anywhere and has the potential to be 100% home based.
The Owner has no employees and currently works approximately 20 hours per week in the business. Products and materials (lacquer, bottles, brushes, etc.) are shipped directly to the warehouse and orders are filled as they are received. Inventory includes more than 300 gallons of lacquer, a large supply of glass bottles, caps and brushes. The current supply of lacquer would yield more than 200,000 bottles of nail polish.
The sale also includes a separate trademark for an additional niche brand that has the potential to boost sales through other unique distribution channels.
The Seller is willing to provide appropriate training and serve as a resource for the Buyer by making introductions to key suppliers and retail buyers. Once the transaction is complete, the Seller intends to focus on their other business outside of the beauty industry.
For more information, please contact Jeff Hoag at 616.420.1355 or jhoag@tworld.com.
